Steel and Its Uses in Our Homes

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The best way to grant brilliant aesthetics to a house without compromising on the quality is by choosing steel as the constructional material. Steel provides a strong frame to the building. It also provides the liberty to be experimented with in terms of designs and patterns, thus resulting in appealing interiors and exteriors. Moreover, the houses designed by steel don’t require columns for support owing to steel’s bending capacity, thus leading to more open spaces.

Along with lending captivating facades to the houses, steel-made homes are manufactured in less time and result in the reduction of manufacturing costs. Steel structures can be assembled off-site and can be brought on-site for the installation, which requires very little work. Also, steel being light in weight, is easier to move around, resulting in less money being spent.

Along with all these advantages, the steel structures are fire-resistant and reduce the impact of fire to a certain extent. Moreover, steel homes can bear an earthquake because of the steel’s ability to flex.

Just as steel is employed in the making of a house, it is also used inside the homes. From the main entrance to the entry of all the rooms, steel chaukhat is being used. The steel chaukhat is the new age solution which is termite and fire-resistant. It leaves no gaps during the installation, thus preventing dust, etc from entering the house. Along with being cost-effective, it is also highly durable. The same goes for the steel doors. They lend a classy facade to the house and require less maintenance. Steel doors are sturdy, long-lasting and corrosion-resistant.

A number of stylish options are available when it comes to steel stairs. They provide the house with a distinctive look as well as the durability and longevity of steel. The superior quality of steel ensures that it is not affected by corrosion or external factors. Also, steel handrails are used in homes which form an essential part.

Steel D sections are extremely crucial for the construction of balconies and roofs of every house. The reason being, these grant the house with high strength, durability, and longer life at a minimal cost. Apart from this, Steel D sections lend uniformity and make the structure lighter, without meddling in its quality.

Steel furniture is a trendsetter and bestows elegance to the house. Furniture made from steel is the best way to amp up the interiors of your house, as they appear sophisticated and are economic. They will last for years in the same, brand new condition, owing to their longevity.

The sturdy steel planks are the perfect choice to form a fence around your house. The steel planks will impart both style and strength to the house. These will provide the required privacy and safety to your house against wind, storm, and robbery. Hence, making certain you and your house is safe and secure.

2019 Round-Up – A Look at The Industry Changes & Developments in 2019

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2019 Round-Up – A Look at The Industry Changes & Developments in 2019

The year 2019 saw the iron and steel industry at the heart of global development. With lots of ups and downs, the year 2019 remained an eventful one and overall, the steel output and demand grew.

At the beginning of the year 2019, volatility surrounded the steel industry. The slowdown of the global economy led to a downfall for the overall steel demand. The major players in the domestic market witnessed a decline in their revenues and globally the steel demand continued to fall because of uncertainty, trade tensions, and geopolitical issues.

Even though the global and Indian steel industry isn’t experiencing a big boom, the future of the global steel pipe market looks bright. With an increasing demand for the steel pipes in the oil and gas, water and wastewater, power generation, and other industrial sectors, the international steel pipe market is anticipated to reach $68.4 billion by 2024 with a CAGR of 1.6% from 2019 to 2024.

When segmented on the basis of electric resistant welded and S&S (submerged arc welded and seamless), the ERW is expected to grow at 8-10% as opposed to 5-6% for S&S for the next 5 years. ERW owes this growth to the increased usage of these pipes for irrigation, infrastructure, water supply, and numerous other applications. Moreover, the execution of the recent city gas distribution (CGD) licenses will elevate the sales of ERW and S&S. The same implies that an amount of Rs. 5000 crore per annum will be generated for the next 10 years, indicating good business opportunities for ERW and S&S in the upcoming years.

The gain in the ERW sections means that 2019 was a significant one for APL Apollo as it is a leader of Electric Resistance Welding (ERW) Steel Pipes and Sections in India. APL Apollo expanded its market share from 12 percent in FY15 to 18 percent in FY19 and the organization also gained high revenues (average return on equity of 19 percent over the last 5 years). Several factors aided in its profitability in 2019 such as a large-scale requirement for ERW pipes and sections, a pan India network of 790 distributors and better incentives to them.

In spite of the economic and steel industry slowdown, APL Apollo emerged out to be a winner as the organization created a niche for itself in the market as it moved from selling steel as a commodity to selling steel as a brand. Earlier, the firm only concentrated on the B2B business which meant supplying the raw commodities to the fabricators which would then be used to form different products. However, APL Apollo in the recent past has reached out to customers and expanded their domain from B2B to B2C.

The year 2019 was eventful for APL Apollo. Being a leader in the steel tube manufacturing industry, we went above and beyond our duty to make people aware about the protection of the environment with the campaign ‘Steel for Green’. The campaign’s sole motive was to inspire people to switch to steel and help in the conservation of trees. It also conveyed the benefits of steel products and showcased how they are a better choice for the environment.

APL Apollo, to create brand awareness and to add a touch of glamour to the brand, got on board megastar Amitabh Bachchan as the brand ambassador of APL Apollo with the launch of ‘Desh Ki Andekhi Taqat’ campaign. It focussed on how APL Apollo’s steel pipes are omnipresent and enhance the facade and aesthetics of the house and grant strength to them. Several products were launched with the campaign, which are as follows-

  • Apollo Chaukhat: The campaign highlighted the importance of Apollo Chaukhat. It suggested how Apollo Chaukhat qualifies as the right choice because they are termite-resistant and provide the frames of the house with unmatched strength.
  • Apollo Signature: The campaign also focussed on Apollo Signature, the designer pipes that lend an aesthetic touch to homes and furniture. Moreover, they are highly resistant to rust, corrosion and are eco-friendly.
  • Apollo Steel Planks: As 2019 neared the end, Apollo Steel Planks were launched. The same enhanced the range of the products and offered the country a better alternative to wooden planks.

To take the brand as well as the country forward in more ways than one, APL Apollo associated with different types of sports’ teams to increase their awareness and aspire young citizens to inculcate sports in their everyday life. The same also helped in tapping into the fanbase of various sports. In Mar 2019, APL Apollo partnered with Delhi Capitals for the Indian Premier League because of the wide popularity of the game in India. As a part of team association, Delhi Capitals sported the brand’s logo on the back of the player’s jerseys. Just after two months of the IPL, the organization associated with the Haryana Steelers for Pro Kabaddi League, Season 7. In the fourth quarter of the year, the Indian Super League football club Bengaluru FC agreed for a one-year sponsorship deal with APL Apollo for the 2019-20 season.

The steel demand worldwide is expected to rise by 1.7% to 1.81 million tonnes in 2020 and the demand for steel tube products is expected to reach 195 MT. In this year too, APL Apollo endeavours to continue being the leader in the electric resistance welded steel pipes and sections and achieve more with constant hard-work and by reaping the benefits from the high demand of ERW as well as tube steel products.

Why switch to Apollo Chaukhat?

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Why switch to Apollo Chaukhat?

Traditionally, wood was used for window and door frames in India. They have been in use for a long period of time but they have their fair share of problems. Wood is an expensive material and carving frames out of it is an even more expensive procedure. Moreover, owing to the material, the finished products are not always fully customized and leave gaps when installed. This leads to the house being prone to germs and dust – thus creating an unhealthy environment. It also takes a longer time to install wooden frames as they are open frames and are also difficult to integrate into design while renovating homes. Moreover, these frames are inflammable and prone to termites. Being made of wood, the frames are also susceptible to weather changes that can easily damage the product. These led to quick degeneration and frequent breakdowns of wooden frames, thus proving to be a not-so-economical option.

This led to the need for an improved and durable product that would ease the process while being durable. A product that would last longer and be stronger than the existing option. Our quest for innovation and enhancing customer experience made us look into the dearth of such a product and work on a solution for the same. We imported the best technology from Italy and used it to make India’s first steel closed door and window frames. We made this with Direct Forming Technology or DFT which added many features to the finished product. In a short span of time, it has become a preferred choice over wood for various reasons like:

  • Made of superior quality steel, Apollo Chaukhat promises great strength and longer durability.
  • Made of steel, our frames are resistant to fire and other such disasters.
  • They are also immune to termites, thus elongating durability.
  • Being customizable, these steel frames can be easily installed anywhere without additional need for renovation.
  • The installation is an easy two-step process that makes it much faster than before.
  • Our steel frames are also much more economical – they are cost-efficient and last longer; thus decreasing initial and maintenance cost.
  • These are eco-friendly products and help you save the environment by reducing the felling of trees.
  • Due to the material, our frames are also resistant to weather and do not expand or shrink under extreme temperatures. They are also resistant to water and moisture.
  • Customization ensures zero gaps thus leaving no space for germs or dust to enter the home.
  • Our frames are available in an array of sizes to meet every requirement.
  • These frames are also available in sleek designs, thus helping you choose strong frames without compromising on the aesthetics.

Thus switching to Apollo Chaukhat can help you save the environment while increasing the durability of your own home. Have you made the right choice yet?