“A great brand is a story that is never completely told.”
The APL Apollo Brand Story

Since its inception in 1986, APL Apollo has come a long way by reinventing itself through diverse initiatives, innovative product lines, and a remarkable brand presence. With a strong geographical spread across the country and products that have an array of applications, we have emerged as a category leader in structural steel tubes in India. We are on a constant journey of improvement to provide our customers with an experience that is unique and unparalleled across the industry.

APL Apollo Brand Power

From being the fastest-growing manufacturing company to becoming India’s largest structural steel tubes brand, APL Apollo’s brand power speaks for itself. Our breakthrough innovations, vast supply chain network, and extensive distribution channels are the pillars of our success.

Our Brand Journey

Having been around for over three decades, APL Apollo has come up as a category leader in the structural steel industry. Enjoying a powerful geographical presence, wide range of application of its products, and strong equity in the trade fraternity, we have built an unforeseen strength that we showcase as a brand. Our brand journey entails the milestones we have achieved over the years and is a statement of our unfaltering determination to remain the “Inner Strength” of our country. As a part of the next level of our brand communication, we have come up with the theme – ‘Inner strength’ which relates to our core values and products.

2015 to 2019

Focus on BTL and dealer boards advertisements and expansion of Fabricators & Distributors network

April 2019

Collaboration with Delhi Capitals, Indian Premier League, with the theme “Inner Strength”

July 2019

Associated with Haryana Steelers, Pro Kabaddi League

Aug 2019

Player branding in India Vs West Indies Series.

Oct 2019

Associated with Bengaluru FC, Indian Super League

Nov 2019

Desh Ki Andekhi Taqat Brand Campaign with the Amitabh Bachchan as APL Apollo Brand Ambassador.

Oct 2020

Principle Sponsors of Delhi Capitals, Indian Premier League, with the theme “India’s Inner Strength

Oct 2021

Principle Sponsors of Delhi Capitals 3rd time in a row, in Indian Premier League, with the theme “India’s Inner Strength”

Nov 2021

India’s first Plug-and-Play Hollow Steel Section Pipes - Apollo Column commercial with Tiger Shroff as our Brand Ambassador

March 2022

Principle Sponsors of Delhi Capitals 4th time in a row, in Tata Indian Premier League (IPL), 2022.

February 2022

Launched the new home-décor transformation B2C app for fabricators and customers – Aalishaan on Play Store and App Store

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News

April 2022

Men of Real Steel Proving Their Mettle | CIOLOOK INDIA
 

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January 2022

Breaking the Mould | NBM&CW

 

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November 2021

APL Apollo Tubes Ltd. ranked at 56 percentile in ESG Rankings | DJSI FY 2021

October 2021

APL Apollo Tubes deserves its high valuations: Factors that make it stock pick of the week | ET Prime
 

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September 2021

APL Apollo receives Design Patents for 6 Innovative Products
 

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August 2021

APL Apollo Standalone June 2021 Net Sales at Rs 1,677.54 crore, up 114.05% Y-o-Y | Money Control
 

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July 2021

The Company is working on development of interesting products like Colour Coated Tubes and 500x500 Sq. dia. columns”...

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June 2021

Industry leaders expect major uplift in market sentiment in 2021-22 despite pandemic bottlenecks | ANI News

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June 2021

APL Apollo confident of delivering Rs 4-4.5k/ tonne kind of margin on sustainable basis | CNBC TV - 18

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June 2021

APL Apollo Management On Q4 Report Card & More | BloombergQuint
 

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May 2021

Sanjay Gupta: Structural steel tubes are the best alternative to pre-engineered structures

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May 2021

APL Apollo’s Reflector (H-section Oval) advances road safety and fencing solutions
 

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May 2021

Apollo Tricoat Standalone March 2021 Net Sales at Rs 467.90 Crore, up 104.42% Y-o-Y
 

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April 2021

“When you create a new market, you capture 100 per cent share” - Anubhav Gupta | Construction World
 

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March 2021

India’s infrastructure sector holds a promising future for structural steel tubes industry | EPC World
 

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March 2021

Anubhav Gupta: Catapulting APL Apollo to strategic heights | Mint
 

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March 2021

APL Apollo Turns Pipe Dream into Reality | STEEL360 INDIA
 

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February 2021

APL Apollo board nods amalgamation scheme of Shri Lakshmi and Apollo Tricoat | India Infoline News Service

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February 2021

Merger of Shri Lakshmi Metal Udyog & Apollo Tricoat with APL Apollo Tubes will bump up EBITDA/tn by 5%.

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February 2021

APL Apollo unveils India’s first closed steel door and window frames “Apollo Chaukhat” | Construction Week Online

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February 2021

Learning on the Job | Hindustan Times

 

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February 2021

Learning on the Job | Hindustan Times

 

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January 2021

Icons of Inspiration | Forbes
 
 

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December 2020

APL Apollo: Innovation is the Name of the Game | Fortune India
 

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November 2020

APL Apollo Tubes signs MoU with Zamil Steel Buildings India | Construction Week Online
 

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October 2020

Building a sustainable future from hereon | THE INDIAN EXPRESS
 

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October 2020

APL Apollo Tubes: Q2FY21
 
 

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September 2020

APL Apollo announces its proud association with team - Delhi Capitals for IPL 2020
 

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August 2020

Revenue slumps in Q1, Rural demand to drive volumes | CFO Deepak Goyal of APL Apollo Tubes to ET Now

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August 2020

Structural steel tubes: Promising prospects
 
 

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August 2020

APL Apollo Registers Net Profit Of Rs 168 Million Despite COVID-19 Pandemic
 

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August 2020

Talking Point With APL Apollo Tubes' CFO Deepak Goyal
 

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August 2020

APL Apollo Tubes: Weak Q1FY21
 
 

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June 2020

APL Apollo Unveils "Apollo Fencing Solution" that Blends Protection with Aesthetics
 

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