We Are Not Just A Brand,
We Are A Promise Of Quality

“A great brand is a story that is never completely told.”
The APL Apollo Brand Story

Since its inception in 1986, APL Apollo has come a long way by reinventing itself through diverse initiatives, innovative product lines, and a remarkable brand presence. With a strong geographical spread across the country and products that have an array of applications, we have emerged as a category leader in structural steel tubes in India. We are on a constant journey of improvement to provide our customers with an experience that is unique and unparalleled across the industry.

 APL Apollo Brand Power

From being the fastest-growing manufacturing company to becoming India’s largest structural steel tubes brand, APL Apollo’s brand power speaks for itself. Our breakthrough innovations, vast supply chain network, and extensive distribution channels are the pillars of our success.

 Our Brand Journey

Having been around for over three decades, APL Apollo has come up as a category leader in the structural steel industry. Enjoying a powerful geographical presence, wide range of application of its products, and strong equity in the trade fraternity, we have built an unforeseen strength that we showcase as a brand. Our brand journey entails the milestones we have achieved over the years and is a statement of our unfaltering determination to remain the “Inner Strength” of our country. As a part of the next level of our brand communication, we have come up with the theme – ‘Inner strength’ which relates to our core values and products.

2015 to 2019

Focus on BTL and dealer boards advertisements and expansion of Fabricators & Distributors network

April 2019

Collaboration with Delhi Capitals, Indian Premier League, with the theme “Inner Strength”

July 2019

Associated with Haryana Steelers, Pro Kabaddi League

Aug 2019

Player branding in India Vs West Indies Series.

Oct 2019

Associated with Bengaluru FC, Indian Super League

Nov 2019

Desh Ki Andekhi Taqat Brand Campaign with the Amitabh Bachchan as APL Apollo Brand Ambassador.

 our world
 our Brands
Social media

August 2020

Revenue slumps in Q1, Rural demand to drive volumes | CFO Deepak Goyal of APL Apollo Tubes to ET Now

Read more

August 2020

Structural steel tubes: Promising prospects

Read more

August 2020

APL Apollo Registers Net Profit Of Rs 168 Million Despite COVID-19 Pandemic

Read more

August 2020

Talking Point With APL Apollo Tubes' CFO Deepak Goyal

Read more

August 2020

APL Apollo Tubes: Weak Q1FY21

Read more

June 2020

APL Apollo Unveils "Apollo Fencing Solution" that Blends Protection with Aesthetics

Read more

promotional video
APL Apollo with Amitabh Bachchan – TVC
APL Apollo

with Amitabh Bachchan – TVC

Apollo Chaukhat


Apollo Fencing Solution

Inner Strength

APL Apollo with Bengaluru FC | ISL 2019
APL Apollo

Beyond the field with #APLApollo | Episode 1


Beyond the field with #APLApollo | Episode 2


Beyond the field with #APLApollo | Episode 3

APL Apollo with Haryana Steelers | PKL 2019
APL Apollo

#MyInnerStrength Episode 1


#MyInnerStrength Episode 2


#MyInnerStrength Episode 3

#SteelForGreen Event
APL Apollo Studio
APL Apollo with Delhi Capitals | IPL2019
Social Media Campaigns
APL Apollo in Media